Be My Guest at the Podcasters Roundtable!

Hey honeys and hustlers,

Riverside is investing heavily in the podcast and video creator community. They sponsored the Triangle Content Creators monthly meetup (could your local creator meetup be next?), and they’re hosting a webinar on everything you need to know when appearing as a podcast guest. Riverside is what I use to record my remote video podcast episodes and I can’t speak highly enough about the quality of the recordings, the dependability of the software, and the ease of use for my podcast guests. They also make it super easy to share the final recordings with my video editors. Podcasts are a form of earned media, and while they’re coming into focus for celebrity press runs, they’re equally important for creators and entrepreneurs looking to increase their visibility and brand awareness. If you’re interested in being a guest on a podcast for any reason (e.g. to grow your brand, to grow as a public speaker, or just to collaborate with another podcast creator), I hope to see you there!

In Readworthy News

Gatorade has entered the water category

Earlier this year Gatorade introduced Gatorade Water, expanding their hydration product line. With their NIL college athlete partnerships and strong brand loyalty, I don’t think they’ll have a hard time crafting stories convincing people that water provides more hydration than other brands. This short commercial hits all the key points: it’s for everyday movers, recreational sports, and athletes. Pulling at the heartstrings of everyone who wants to believe in the power of movement and improve their health.

LA Clippers rebranded

It’s not every day that a major sports brand, let alone an NBA team, gets a design rebrand. The refresh takes on a minimalist style – it seems to be very popular to opt for simplicity to cut through a world of noise for easier recognition. I love it. Sleek is always in for me. What do you think?

Big Sean releases new self-help book

Big Sean releasing a self-help book definitely wasn’t on my 2024 bingo card. The rapper-turned-author will release 'Go Higher: Five Practices for Purpose, Success, and Inner Peace' which will give readers five key practices for inner work and detail how he found self-acceptance and mental wellness. Through his lyrics and press interviews, he’s been open about his experience with depression and anxiety, so it’s great to see him put pen to paper to share things that could help others in a similar situation. The book comes out in October, but it looks like he took the time to write something only he could write about his experience with mental wellness and creativity – topics that will resonate with his fans who are probably trying to overcome similar challenges. New music, new book, new everything.

Question of the week

Whether you’re an in-house creator or a creative entrepreneur who works with brands, you’re likely affected when brand marketing spend decreases. I saw this question posed on Twitter and I’d love to know what you guys think:

Please Hustle Responsibly,

🤙🏾✨

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