- Please Hustle Responsibly
- Posts
- The Best New Podcasts of 2024
The Best New Podcasts of 2024
And thoughts on the Forbes 30 Under 30 List
Angela Hollowell
December 12, 2024
This issue is supported by Spotter Studio.
Hey honeys and hustlers,
There’s nothing like the smell of my mother’s cooking and the sound of a slow and steady rain in the background while I’m writing. I’m home for the holidays and in reflection mode for the rest of the year while planning for 2025. I’m planning some YouTube videos using Spotter Studio and writing everything that comes to my mind. No new article today, but I will be sharing some creator economy news and highlighting some incredible creators. Next week I’ll be sharing the inaugural PHR Staff Picks, honoring the creators who stuck out to me this year. Who do you think will make the cut? Respond to this email or leave a comment! I’ll come up with a prize if anyone guesses the creators correctly.
In Readworthy News
Hysterical named Apple Podcast Show of the Year.
This limited series premiered in July, and investigates a mysterious illness that spreads among a group of high school girls in upstate New York. It ranked number 9 on the most popular new shows of the year list on Apple Podcasts. They organized the most popular shows of the year in the following categories: Top Shows, Top New Shows, Top Series, Top Episodes, Most Shared Shows, Most Shared Episodes, Most Followed Shows, Top Subscriber Shows, and Top Channels.
My two cents: Apple Podcasts seem slower to iterate on new ideas and features in comparison to their podcast counterpart Spotify. I think this is in large part due to the fact that Apple Podcasts is likely not in the top revenue generating products for the Apple brand. I think Apple Podcasts has always seemed like the most pure form of podcasting and podcast discovery, putting their original shows on YouTube from the jump. I’m interested to see how they will adapt to the rise of video podcasting and what partnerships they may leverage to continue their relevancy in the podcast listening space.
Spotify’s Best New Shows of 2024 List revealed
Spotify Wrapped isn’t just for listeners, it’s also for the app. In addition to the most listened-to music artists and shows, they released a list of Best New Shows of 2024. The top 10 list has some notable channel names: Headgum, Wondery, Seth Meyers, and Angel Reese. However, I was pleasantly surprised to see a show produced by WBUR making the cut. Public radio isn’t dead?!
Forbes 30 Under 30 Announced
I’m going to be honest, I barely recognize a majority of the names under the media and Hollywood/entertainment lists. My name recognition game is only slightly higher under the social media list. It’s also news to me that there’s an AI section this year. I’m not surprised, but it doesn’t feel like an extremely popular category either.
My two cents: I think awards like this are going to matter less and less in the coming years. Forbes Next 1000, YC Combinator 2023, etc. If you couldn’t put this in your social media bio, how would you explain it’s significance and impact on your career? You probably couldn’t. I think the marketing aspects of these type of lists are becoming null and void. But it begs the question: what types of accolades will have meaning for the next 5-10 years? A shiny YouTube play button? A Streamy Award? The Webbies?
The gift-it-back box
Puresport made the most impactful BFCM holiday video commercial ever (I think*). In this video on Instagram, they shared how they and other retail companies have traditionally treated the commercial holiday in recent years: sending influencers tons of gear that never gets used in unsustainable packaging that will likely be thrown away. So instead of sending products to top sports influencers, he sent an empty box instead, asking them to send any athletic products they’ve been given but haven’t used so that they could donate them to kids in need.
My two cents: As more and more C-suite executives start to put themselves on camera, I think videos sharing the decision-making process like this are going to cut through the noise with ease. When so many CEOs likely want to crawl under the table and away from the spotlight right now, I hope many more find this time as a reason to share the good things in the world and the positive solutions they’re finding to existing problems.
If you made it this far and enjoyed this article, consider sharing it on social media or with someone who would enjoy it! Your genuine recommendation is the best way to build this community.
🚀 Community Spotlight
// Jed Byrne is the writer of Oak City CRE, a newsletter about commercial real estate in the Triangle. It’s been lovely to see his journey into creating videos on Youtube and I asked him to share a little bit about his experience so far:
Starting my YouTube channel has been a rewarding challenge. Here’s what I’ve learned:
Keep It Simple: I don’t have a studio, so I focus on quick setups. My camera, mic, light, and backdrop are ready in two minutes, and I shoot and edit on my cell phone.
Batch for Efficiency: Recording three short videos back-to-back takes just 30 minutes, making it easier to stay consistent.
Plan Ahead: A list of topics means no wasted time deciding what to create next.
The Substack newsletter adds another layer to this project. It’s where I share updates, behind-the-scenes insights, and my videos with a growing community of ~50 subscribers. Unlike YouTube, the newsletter offers a direct way to connect and have meaningful conversations about the Business of the Built Environment.
This isn’t about perfection— I started this project to improve my skills and help educate folks about the business I love. My goal is 100 videos, and I’m a third of the way there. My scrappy approach fits my time and budget constraints, and it’s been incredible to see what’s possible.
// Rachel Meltzer is the writer of The Fizz. The Fizz is a free newsletter for Freelance Digital Marketers. Every week, you’ll get a free resource and she’ll pull back the curtain to reveal the exact templates and strategies she uses to sustainably get and keep freelance digital marketing clients. Check it out!
// Andreea Coscai is a long-time reader and not-first-time caller. Haha, I love the work she’s been doing with Tink Media and am excited for her new newsletter, Eurowaves. She started this newsletter to explore more of the space at home (she currently lives in Romania) and build connections between cultures in Europe, the United States, and Canada. It launches tomorrow so be sure to check it out!
If you made it this far and you haven’t subscribed yet…well, I’d love to have you join us. However you create, I want to support you in doing more of what you’re passionate about.
Please Hustle Responsibly,
🤙🏾✨
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