The keys to love, writing, and marketing according to men.

More feelings, less formulas.

While templates and formulas for social media content can provide a helpful starting point, they often create a one-dimensional approach that feels manufactured and impersonal. These cookie-cutter solutions strip away the very thing that makes your voice unique - your authentic personality, lived experiences, and expertise. When we rely too heavily on formulas, we risk sounding just like everyone else. Your audience craves genuine connection and insights that only you can provide through your distinct perspective. By breaking free from rigid templates, you create space for vulnerability, creativity, and the kind of authentic engagement that builds lasting relationships with your community.

In a business world where male voices often dominate with aggressive, hustle-culture messaging, these three men offer a refreshingly nuanced approach. Their focus on emotional intelligence, relationship building, and sustainable growth will help you prioritize connection over conquest. While many male business gurus preach formulaic strategies based on traditionally masculine metrics of success, these thinkers emphasize qualities that acknowledge and celebrate the power of traditionally feminine strengths in business: patience, storytelling finesse, and deep understanding of others. They remind us that the most effective business practices aren't about gender at all - they're about being more human.

3 men. 3 questions. 5 writing prompts each.

P.S. Be sure to vote on the poll below!

pictured left to right: Victor Hugo, Robert Greene, Gary Vaynerchuk

What is love?

It’s endurance.

Victor Hugo

When you love something, you’re willing to endure almost any situation or any length of time. Many of us started a business because we love what we do. When building a business we love, this emotional connection fuels our resilience and helps us weather the inevitable storms. It's this deep passion that transforms obstacles into opportunities for growth and learning. With love as our foundation, we can approach challenges with both determination and grace.

  • What was the biggest challenge you faced when starting your business? How did you overcome it?

  • What's the longest project you've ever worked on? How did you stay motivated?

  • Who inspires you to keep pushing forward when times get tough?

  • What small daily habits have made the biggest impact on your long-term success?

  • What's one piece of advice you'd give to someone just starting their entrepreneurial journey about staying power?

Which of these topics would you most be interested in?

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What is writing?

It’s seduction.

Robert Greene

The best writing pulls you in. Not by force, shock, or negativity-bias but slowly….then all at once. To be so enthralled with something that you can’t put the book down or look away from the screen until you reach the end is a magnetic pull that every writer wants to emulate. It's about mastering the art of drawing readers in through authentic storytelling that resonates on an emotional level. The most seductive writing doesn't rely on tricks or gimmicks - it creates an irresistible connection through vulnerability, specificity, and emotional truth. When we write from this place of genuine connection, our words naturally pull readers into our world.

  • Can you describe a time when words failed you? How did you overcome it?

  • What's the most memorable response you've received to your writing?

  • How do you maintain your unique voice while writing for different platforms?

  • What writing rules do you deliberately break to make your content more engaging?

  • How do you create anticipation in your social media storytelling?

What is marketing?

It’s empathy.

Gary Vaynerchuk

Empathy is not weakness. It is the foundation of any meaningful relationship. When we bring empathy into our marketing, we create a safe space for authentic connections to flourish. It allows us to truly understand our audience's needs, fears, and aspirations beyond surface-level demographics. This deep understanding enables us to create messaging that resonates on a profound level, building trust and loyalty that transcends traditional transactional relationships.

  • Can you share a time when you really listened to your audience and it transformed your business?

  • What's the most surprising thing you've learned about your customers by putting yourself in their shoes?

  • How do you gather and use customer feedback to make your marketing more relatable?

  • What's a marketing mistake you made that taught you the importance of empathy?

  • How has practicing empathy in your marketing led to stronger customer relationships?

What prompt stands out to you the most? What post from last week got the most engagement from your audience? Feel free to drop a link in the comments and discuss!

One week from today, let’s check in on what prompt resonated with you the most, and what you learned from your audience.

Happy Creating 🤙🏾✨

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