This Business Owner is Creating Healthy Products From the (Ginger) Root

September 05, 2023

Being in a family of entrepreneurs can be a great way to learn how to successfully start your own business. However, it may take a few tries to build the right one. Charles Freeman is the founder of Black Cap Ginger, and brought all the lessons from his previous business ventures with him. He’s building an intentional enterprise that focuses on building slowly and educating people about the benefits of ginger.

His mom, wife, and daughter are part of the business and help him run things smoothly. From community vending to limited wholesaling, he’s living proof of his greatest advice to those looking to start a business — You can’t just be passionate about the opportunity to make money, you need to have a product or service that you believe in. For the cherry on top, he shares the name origins of Black Cap Ginger (a never before told story!).

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Episode Highlights

  • Passion is essential: Charles emphasized the importance of being passionate about the product or service you offer. He shared his previous experiences in network marketing and other ventures where he lacked genuine enthusiasm. With Black Cap Ginger, Charles found a product he believed in and was passionate about, which has been instrumental in its success.

  • Start small and grow: Rather than trying to scale too quickly, Charles took a grassroots approach to building his brand. He focused on producing a high-quality product and establishing a strong presence at local vendor events and online. By starting small and ensuring a solid foundation, he has been able to grow steadily and maintain control over his business.

  • Learn from past mistakes: Charles drew on his previous entrepreneurial experiences to avoid making the same mistakes again. He emphasized the importance of proper administration, such as setting up an LLC, bookkeeping, and trademarking. By learning from past failures, he was able to build a more successful and sustainable business with Black Cap Ginger.

  • Seek feedback and adapt: Charles actively seeks feedback from customers and wholesalers to improve his product and packaging. By listening to their preferences and suggestions, he has been able to refine his flavors and make adjustments to meet customer needs. This customer-centric approach has helped him build a loyal following and create a product that resonates with his target audience.

  • Branding matters: Charles recognized the significance of branding in building a successful business. From the logo design to the packaging and merchandising, he focused on creating a polished and memorable brand. By investing in branding, he has been able to differentiate Black Cap Ginger from competitors and create a strong brand identity.

About the Host

Angela Hollowell is the host of the Honey & Hustle podcast. Honey & Hustle is a show that was created with early-stage entrepreneurs in mind. Her video interviews feature themes about creative entrepreneurship in North Carolina and beyond. In addition to her professional creative projects, she works to help visual storytellers and creative entrepreneurs build their audience and impact.

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